You never really know which patient will be THE ONE

 

As a gateway to abuse, the surgical setting is where many people are first exposed to opioids. And while surgeons recognize that abuse is a national crisis, many do not associate their prescribing of opioids as contributing to it. After all, they've been trained to control pain with opioids–it’s a habit for them. Every year, 70 million patients in the U.S. are prescribed opioids after surgical procedures and studies show that ONE in TEN will develop a dependence. So how can they know if their patient is the one at risk? They don’t. 

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So Nukleus decided to take the challenge to the streets to highlight the issue as part of a prelaunch campaign to build awareness of a cultural health epidemic that could be helped by Pacira’s soon-to-be launched non-opioid pain reliever. We developed a powerful campaign focussed on provoking HCPs and patients to recognize that the post-surgical prescribing of opioids contributes to overuse and abuse, and that there are non-opioid alternatives to managing pain.